Shift ENGAGE | Purpose Built Creative | Sitting on a Gold Mine
We can drum on and on about having purpose. But honestly, that’s the only secret to sweeping awards at the Ngoma Awards.Anyway, it’s the reason why something is created, made or exists, which is why everything we do at Shift Engage is built around PURPOSE. Every advertising communication for every client is crafted around a purpose. It is designed to meet defined objectives. It is shaped to achieve results.
Digital Marketing, Shift Engage, Creative agency, Inspiration, Advertising Zimbabwe, Trends, Digital, Marketing, Branding, Zimbabwe, Adverts, Agency, Innovation, Harare, Advertising awards, Marketing awards, Website Award, Top Marketing Agencies, Best Advertising Agencies , 2015
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21 Jan Sitting on a Gold Mine

Posted at 15:06h in Trends by

“3rd times the charm”

We can drum on and on about having purpose. But honestly, that’s the only secret to sweeping awards at the Ngoma Awards.

(Get it? No? Not winning any awards for word play then.)

Anyway, it’s the reason why something is created, made or exists, which is why everything we do at Shift Engage is built around PURPOSE. Every advertising communication for every client is crafted around a purpose. It is designed to meet defined objectives. It is shaped to achieve results.

It was the 3rd year we participated and – put on your leprechaun voice – the year we won the most gold. But 11 wins and 9 runners up for the Zimbabwe Ngoma Advertising Awards for 2015 was not a result. What it is was the clear recognition of work that took aim at and hit its target – for effective creativity that accomplished its goals and reached the purpose it was set out to do.

The real results we achieved during that business year went unremarked publicly. Like how one client tripled his sale forecast for a particular product. Where a social conversation went viral to achieve national awareness. And a brand grew from a market player into the clear market leader.

Work hard in silence. Let the success make the noise.

‘Shining the spotlight’

On our clients that is. It’s all fair and fine to win stuff (okay, okay, it’s awesome) but then what? Truth is, it’s not your victory unless the piece of creative was effective and actually provided measurable ROI for your client(s). The above are just a few of the objectives met for the clients. Now, on to the actual awards:

Logo Design

Winner: Scampa

Packaging

Winner: Chooks

Runner Up: Lobels Kreamies

Posters

Winner: Sesame Chips

Runner Up: Lobels Kreamies

Websites

Runner Up: Lobels – lobelsbiscuits.co.zw

Print

Runner Up: Lobels Kreamies

Print Series

Winner: Lobels Kreamies

Inserts

Runner Up: Cartrack – Use It. Don’t Lose it!

Print Retail

Winner: Transerv – Roll on Easter

Outdoor

Winner: Swift Cricket

TV / Cinema

Winner: Lobels Cookies

Animation

Winner: Lobels Cookies

Runner Up: Transerv – Roll on Easter

Online Advertising

Winner: Swift Youtube Identity

Email Marketing

Runner Up: Swift Pangolin

Digital Integrated Campaign

Winner: Swift Pangolin

Runner Up: Lobels – Awesome Foursome

CSR

Runner Up: Swift Kickback

Craft Award

Winner: Lobels Kreamies

 “Take a bow”

There’s really no magic secret. We think ‘BIG IDEA’, also define the communications objectives right from the outset, where strong client briefing is vital, and by ensuring the work meets these objectives, we produce strong creative work that gets results for the clients. It’s work that gets results that should go on to win awards, and not the other way round.

So, while we are proud of the awards and accolades we receive on behalf of our clients, we never lose sight of the fact that awards are secondary to the success of our clients’ business, and assisting in creating that success, is our primary purpose.

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