As another market first from Cimas, a health & wellness program – iGO – was put in place designed to focus on encouraging members to focus on key health behaviours such as increasing physical activity, improving eating habits and reducing stress levels. With these considerations at the core of the creative, a carefully considered B2C strategic campaign was rolled out across a multitude of online and offline media channels, taking consumers through a messaging journey that supported their health journey at every step. The brand name iGo was conceptualised as both an empowering phrase and a strong brand motif, supported through a unique, bright and energetic identity. The added use of real people in adverts forged an instant and implicit trust and relationship with the brand. iGo became yet another successful product brand under the Cimas umbrella, and in turn refreshed the Cimas brand, injecting new life into a brand that had been stagnating over recent years.