Understanding the convenience of using Swift Transport’s services and their new thrust of digital accessibility was the task of this campaign. Visually relaying this required a return to the brand’s truth, which was that they take the worry out of transportation, and whatever they are handling, they WILL deliver. Unembellished but striking images, supported by brief impactful headlines like ‘No matter the size’ and ‘Don’t sweat it’ gave the audience assurances of Swift’s capabilities. Clear one-word CTAs in all channels also directed users to take action. This message was delivered via video, press, digital (through the apt hashtag #JustSwiftIt) and outdoor channels and managed to generate vast interest in and use of Swift’s portfolio of innovative services.