Shift ENGAGE | Purpose Built Creative | Just Swift It
With core disciplines in Integrated Advertising, Direct Marketing, Digital and Retail, we are a full service advertising agency that builds brands. Our creative advertising strategy is targets. At Shift Engage we believe in creating more insightful Zimbabwe work, work that engages and activates people in their everyday life, work that adds real value to the Zimbabwean brands and the consumer, which delivers better marketing results for all our clients.
Integrated, Advertising, Direct, Marketing, Digital, Retail, Branding, Boutique, Creative, Leading, Strategy, Strategic, Tactical, Adverts, Ads, Awards, Winning, Objectives,
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Just Swift It

Understanding┬áthe convenience of using Swift Transport’s services and their new thrust of digital accessibility was the task of this campaign. Visually relaying┬áthis required a return to the brand’s truth, which was that they take the worry out of transportation, and whatever they are handling, they WILL deliver. Unembellished but striking images, supported by brief impactful headlines like ‘No matter the size’ and ‘Don’t sweat it’ gave the audience assurances of Swift’s capabilities. Clear one-word CTAs in all channels also directed users to take action. This message was delivered via video, press, digital (through the apt hashtag #JustSwiftIt) and outdoor channels and managed to generate vast interest in and use of Swift’s portfolio of innovative services.

Category
Advertising
Tags
engage, shift, swift, unifreight