Shift ENGAGE | Purpose Built Creative | Lobels Kreamies
With core disciplines in Integrated Advertising, Direct Marketing, Digital and Retail, we are a full service advertising agency that builds brands. Our creative advertising strategy is targets. At Shift Engage we believe in creating more insightful Zimbabwe work, work that engages and activates people in their everyday life, work that adds real value to the Zimbabwean brands and the consumer, which delivers better marketing results for all our clients.
Integrated, Advertising, Direct, Marketing, Digital, Retail, Branding, Boutique, Creative, Leading, Strategy, Strategic, Tactical, Adverts, Ads, Awards, Winning, Objectives,
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Lobels Kreamies

As top quality biscuits that positively burst with flavour, the concept and assets of the Lobels Kreamies biscuits needed to complement the fun, bright, and energetic packaging, and effectively communicate the characteristics of the biscuits, flavours and packaging to the consumer. The idea was to deconstruct the look, feel and direction of the packaging, maintaining a unique ‘flavour’ in each creative execution, and evoke a multi-sensory response – a synaesthestic reaction. The objective was to create awareness and excitement around the new range, as well as capitalising on the strategic 110g pack size, which is smaller and more affordable.

engage, kreamies, lobels, shift