Shift ENGAGE | Purpose Built Creative | Mighty Meal
With core disciplines in Integrated Advertising, Direct Marketing, Digital and Retail, we are a full service advertising agency that builds brands. Our creative advertising strategy is targets. At Shift Engage we believe in creating more insightful Zimbabwe work, work that engages and activates people in their everyday life, work that adds real value to the Zimbabwean brands and the consumer, which delivers better marketing results for all our clients.
Integrated, Advertising, Direct, Marketing, Digital, Retail, Branding, Boutique, Creative, Leading, Strategy, Strategic, Tactical, Adverts, Ads, Awards, Winning, Objectives,
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Mighty Meal

A nutritious meal from derived the small grains family may not be a mainstream product but the scientific health benefits of Sorghum and Millet products are wide and demonstrable, and deserve a shout to shake the market to their importance. In order to create urgent demand, it needed to look the part. A marketing and branding campaign driven by quality perception  (i.e. the deeper, qualitative benefits –‘this good for my family’s health’, ‘this porridge will make me big and strong’– which are relatable and easily understood) was identified as the most effective way to have strong resonance create lasting brand love and loyalty.

Category
Branding
Tags
engage, meal, mighty, shift, zimbabwe