Shift ENGAGE | Purpose Built Creative | Sesame Chips
With core disciplines in Integrated Advertising, Direct Marketing, Digital and Retail, we are a full service advertising agency that builds brands. Our creative advertising strategy is targets. At Shift Engage we believe in creating more insightful Zimbabwe work, work that engages and activates people in their everyday life, work that adds real value to the Zimbabwean brands and the consumer, which delivers better marketing results for all our clients.
Integrated, Advertising, Direct, Marketing, Digital, Retail, Branding, Boutique, Creative, Leading, Strategy, Strategic, Tactical, Adverts, Ads, Awards, Winning, Objectives,
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Sesame Chips

Already set apart from competitors through striking¬†packaging and a unique product in itself, the advertising for Sesame Chips had to inspire curiosity and encourage uptake. POS assets and print advertising therefore¬†positively brimmed with flavour and individuality, altering perceptions through the¬†product’s bold personality and flavour promise. Again simplicity was the soul of the text, with an added fun and quirky quality provided by the bespoke typography. The Golden Egg promotion coinciding with the Easter launch to the South African audience built both awareness and interest, and also added a premium feel with the use of gold. Not only was the Sesame Chip advertised as a yummy chip, but as a top quality snack with a golden promise of a new flavour experience.

 

Category
Advertising
Tags
chips, dip, engage, sesame, shift