Shift ENGAGE | Purpose Built Creative | Sesame Chips
With core disciplines in Integrated Advertising, Direct Marketing, Digital and Retail, we are a full service advertising agency that builds brands. Our creative advertising strategy is targets. At Shift Engage we believe in creating more insightful Zimbabwe work, work that engages and activates people in their everyday life, work that adds real value to the Zimbabwean brands and the consumer, which delivers better marketing results for all our clients.
Integrated, Advertising, Direct, Marketing, Digital, Retail, Branding, Boutique, Creative, Leading, Strategy, Strategic, Tactical, Adverts, Ads, Awards, Winning, Objectives,
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Sesame Chips

Sometimes, bright colours aren’t the only way to grab attention. There really isn’t black or white to what attracts people, so with Sesame Chips, introducing the product meant making the single seed chip the focus of the visual, announced by a fun bespoke font set against a slick jet black background. Not only was the daring execution fun, it generated a product promise based on clear stand-out appeal. The¬†award-winning packaging of both the chip (and the accompanying tangy dip) comfortably set the product as a unique offering, pushing¬†curious consumers into trial, and ultimate enjoyment.

Category
Branding
Tags
chips, engage, sesame, shift