Shift ENGAGE | Purpose Built Creative | Swift Kickback
Shift Engage is a multi-award winning Creative Advertising Agency specialising in integrated online and offline media. We're a group of unique minds deeply invested in solving problems and possessing the actual craft to engineer the solutions in any channel. With core disciplines in Integrated, Direct, Digital and Retail, we are a full service advertising and branding agency that engineers solutions to build brands, bolster them, and keep them moving. Our solutions are all about targets, and how we identify, monitor and achieve those targets is what Purpose Built Creative is all about. We believe in creating more insightful work, work that engages and activates people in their everyday life, work that adds real value to the brands and the consumer, which delivers better results for all our clients.
Full, Service, Integrated, Strategic, Advertising, Agency, branding, creative, Zimbabwe, communications, Marketing, Leading, Jericho, TBWA, Ogilvy, Barkers, McCormac, Joe Public, Adrenalin Advertising,
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Swift Kickback

As Swift Transport’s innovative CSR initiative, #Kickback was not just about Football. It was conceived to holistically support the community, in partnership with the community, as a long-term initiative, to become a self-sustaining, dynamically evolving, community program. Seeded by the distribution of  1000 soccer balls, the #Kickback initiative was initially aimed to benefit the game’s most fervent and poorest supporters – the children of Zimbabwe – and then grow further. The campaign did evolve to also involve the initiative to save the pangolin, in partnership with the Tikki Hywood Trust (more on that here). Added to a tightly executed and intriguing 30” TVC, Twitter was selected as the main content channel of the campaign, driving viewers primarily to the simple, visually pleasing, and informatively succinct website – a huge turnaround for the local market, which generally has been “Always Facebook First”. Coupled with an effective digital campaign, the entire campaign was structured to garner maximum engagement and activation. To find out more about #Kickback, click here and to give back, here.

Category
Advertising
Tags
engage, fifa, hywood, kickback, pangolin, shift, swift, tikki, unifreight