Shift ENGAGE | Purpose Built Creative | Transerv Fitment Center
With core disciplines in Integrated Advertising, Direct Marketing, Digital and Retail, we are a full service advertising agency that builds brands. Our creative advertising strategy is targets. At Shift Engage we believe in creating more insightful Zimbabwe work, work that engages and activates people in their everyday life, work that adds real value to the Zimbabwean brands and the consumer, which delivers better marketing results for all our clients.
Integrated, Advertising, Direct, Marketing, Digital, Retail, Branding, Boutique, Creative, Leading, Strategy, Strategic, Tactical, Adverts, Ads, Awards, Winning, Objectives,
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Transerv Fitment Center

Transerv’s logo contains a chequered flag device, indicative of its position as the lead automotive parts and service supplier – the brand that is consistently ‘winning’ and in a lane of its own. Using this element, the campaign captured interest using provocative visual aspects in press, online and on outdoor media. The sense of urgency created by the racing theme acted as a subliminal call-to-action. This was boosted by the bold green – a colour driving consumers to ‘GO’ – racing flag model and to-the-point ‘action’ text directed drivers and car lovers to Transerv’s Fitment Centers across the country.

Category
Advertising
Tags
centre, engage, fitment, shift, transerv