Shift ENGAGE | Purpose Built Creative | The Legend of Fire
With core disciplines in Integrated Advertising, Direct Marketing, Digital and Retail, we are a full service advertising agency that builds brands. Our creative advertising strategy is targets. At Shift Engage we believe in creating more insightful Zimbabwe work, work that engages and activates people in their everyday life, work that adds real value to the Zimbabwean brands and the consumer, which delivers better marketing results for all our clients.
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The Legend of Fire

With the communion and warmth that fire brings, there is bound to be a myth on how humans were blessed with the gift of fire.

According to Ancient Greek mythology, fire was stolen from the gods and given to mankind by a sneaky son-of-a-Titan named Prometheus. For the Sanema-Yanomami Indians, the story is that back then, people ate their food raw food  because they did not have the secret of fire. Iwarame, the caiman, was the only one who had fire. Iwarame, who was also known as Iwa, spent the whole day in the water hunting but he prepared his food in the cave where he slept. In the Ekoi mythology from East Africa, the story is, after Obassi Osaw, a creator god, refused to give fire to humanity, a boy stole it and taught humanity how to use it.

Whichever myth makes the most sense to you, it is a universal truth that fire has indeed transformed the manner in which humanity has evolved.

The MIGHTY Zambezi Bonfire

All this talk about origins has truly some nostalgic feel to it, right? Like, who would not want to be part of an origins story that will be told to future generations? Well, don’t be left out in the cold, this is your chance to be part of the beginning of something great, the Legend of the Zambezi Bonfire.

How about an ice cold Zambezi Lager, the warm and fuzzy feeling of chilling with your mates, and the sound of music and laughter at the inaugural Zambezi Bonfire?